CBC.ca: Paying for YouTube – The next experiment in the TV revolution

Quoted by Diane Buckner for CBC.ca:

“It’s very hard to go from free to a subscription model,” says Ramona Pringle, creative director of Ryerson University’s Transmedia Zone.

“With Netflix, paying has always been the deal. With YouTube, the users are content creators as much as they’re content consumers. They’re part of the value proposition. That could cause some pushback against paying.”

Pringle notes that the bar has been set high by other subscription models. “Netflix’s House of Cards has a huge budget, and Amazon’sTransparent won at the Golden Globes.”  (Transparent won best comedy and best actor, while House of Cards is both an Emmy and Golden Globes winner.)

Read the full article online, here.